SEO stands for Search Engine Optimization. Yes, it sounds technical, but don’t be intimidated! I’ll explain it right here for you.
Basically, when you have a business website, you want consumers to access it so they can acquire your services or products, right? But with the number of competitors present online, it seems quite impossible.
Well, not anymore, thanks to SEO! With it, your business website will have a better chance of ranking higher in any search engine’s result page. And as an effect, more clients will come and drop by your website. Because, really, who bothers to skim through multiple search result pages when you can already get what you need on the front page?
Alright, now that you’re familiar with the concept of SEO and what it can do for your business, I’m going to let you in on how you can execute it masterfully:
Create a list of topics
These topics will work as your very own guide and will structure a great portion of how you will be able to perform SEO. If you’re wondering what kind of topics you should look for, you should select one that is…
Related to the nature of your business.
This is pretty much obvious, but you should also start with a topic that you’re greatly familiar with. That way, you won’t have any trouble tackling it.
Interesting to the general public.
Remember, your main goal is to draw in the majority. If most people can’t relate to your topic, consider rephrasing or changing it altogether. You can also select a topic that is relevant to today’s society. If you’re having a hard time looking for a topic that clicks, selecting one that is able to broach upon recent events should do just the trick.
Identify a set of keywords that go with the topic.
What are keywords for? Well, when consumers use a search engine, they use a specific set of words that should lead them to the service providers they need. Your goal is to get a hold of those keywords and implement them on your website. And here’s how you can do it:
Determine common search terms.
As mentioned, the more in sync the keywords on your business website are, the more likely it is to rise on top of the search results.
Use a keyword research tool.
This type of tool does exactly as its name states. All you will need to do is plug in your topic of choice and the tool will deliver the keywords you need.
Start a blog.
Now that you have your topics and keywords, it’s time to set them into motion. With a blog, you won’t just be able to plug in your keywords. But, you will also be able to enhance client interaction. However, before you get started, here are a couple of tips you should keep in mind when writing a blog:
Limit keyword use to 3-4 times.
It’s good that you’re enthusiastic in making use of your keywords. But, inserting too much of it on one post can penalize your website and decrease its rank.
As much as possible, try to make a blog post every week. However, be careful not to sacrifice the substance of your content either. It’s always quality over quantity.
Make a plan to build links.
You may have a well-written blog post filled with efficient keywords, but that won’t be enough. Not everyone types down these keywords on a daily basis. You have to find a way to put your blog out where it can be seen, stumbled upon, and consumed. To do that, you must build links. Here’s how:
Showcase content through social media.
Facebook, Twitter, Instagram—your choices are endless. Dropping links of your content on social media comes with a lot of benefits too. For one, it will make your link easily shareable among users.
Share links with other businesses.
Do you have a sister company or another business that offers services or products that are related to your own? Offer to host their links in exchange that they do the same for you.
Find a means for optimization.
When I say optimization, I mean you need to make your website load faster. The quicker it loads, the better. Think about it. No matter how well-thought-out your content is, IF your site takes ages to load, any web user will exit your link in a heartbeat. To prevent that, you should:
Keep media files as small as possible.
Smaller files always load faster. If your pictures, music, or video files have a file size limited to kilobytes (KBs), then you’re in the clear. Otherwise, you should consider to…
Utilize an image compression tool.
These tools serve to decrease the file size without compromising the quality. However, you should be careful to check how your chosen tool works, as some of them might not always render your media files properly. A little trial and error will always go a long way.
Bonus tip: Stay updated with new SEO practices.
You currently have a working strategy, but you have to keep in mind that times are constantly changing. SEO tactics that may work now may not always be the best solution for tomorrow.
If you want to keep your website’s rank at the top of search engine results, then it’s a good practice for you to stay tuned for any new updates. It will do you well to have a contingency plan—or two—prepared, just in case!
Or, as an added option, you can also just follow my blog where I’ll keep you posted on what works and what doesn’t. And of course, if you found this article helpful, do share it with your friends and colleagues!